How to sell commercial vehicles quickly on the secondary market

Selling commercial vehicles on the secondary market is a task that in practice can take anywhere from a few weeks to a few months. According to estimates for the commercial vehicle market, the average sale time can range from 30 to 90 days, depending on condition, price, and how well the listing is put together. Typically, during a sale, owners run into a situation where the calls come in, but there are few real buyers, or most offers are bargaining "into the red". So how do you sell equipment quickly without underselling it?

Why equipment stays on the market so long

One of the most common reasons is the wrong price. If the equipment is priced significantly higher than market offers, buyers simply won't consider it. But too low a price often raises suspicions about its condition.

Another factor is insufficient information about the vehicle. Potential buyers pay attention to mileage, engine, gearbox, and so on if it's a tractor unit, or the condition of the frame, tarpaulin, refrigeration unit, etc. if it's a trailer. A lack of service history data for equipment on the secondary market makes a listing look less convincing.

For a fast sale, it's important to present the equipment as transparently as possible: detailed photos, a description of the technical condition, and information about maintenance performed. This significantly increases buyer trust and shortens the sale time.

Three steps to sell equipment faster

Here are a few practical things from tirkomis specialists that will genuinely speed up a sale.

First – proper preparation of the vehicle. Even simple washing, cleaning the cab, and a basic technical check can make the equipment more appealing to a buyer.

Second – a realistic market price. It's best to base it on the average value of similar models with a comparable year of manufacture and mileage.

Third – listing visibility. Naturally, the more platforms a seller uses, the sooner a potential buyer appears. But this creates another problem — dozens of calls, negotiations, viewings, and often lengthy haggling. That's exactly why many equipment owners choose to sell through commission-based marketplaces.

Commission marketplaces as a way to save time

The commission-based sales format is becoming increasingly popular because of its main advantage – saving time for both seller and buyer. The equipment is listed on a specialized marketplace where it's seen by carriers who are already looking for equipment.

In practice, the owner doesn't need to run dozens of negotiations or spend time searching for buyers – the marketplace takes care of that.

In Ukraine, one of the largest commission marketplaces for commercial vehicles is **tirkomis**.

Here, sellers get a free parking spot and advertising for their equipment right up until it sells, while buyers get a wide choice of verified offers. This format allows the sale time to be significantly reduced while keeping the market price intact.

As practice on the secondary market shows, a fast sale of commercial vehicles depends not only on price but also on the right approach to the sale itself. Sometimes it's enough to simply choose the right marketplace for the equipment to quickly find a new owner.