Why truck equipment sits unsold for a long time: 5 reasons

If your truck equipment has been sitting unsold for a long time, that doesn't always mean something's wrong with it. Often the problem is in how it's presented: too few photos, a weak description, the wrong price, or buyers simply not seeing your listing.

5 reasons equipment doesn't sell

1. Off-market price. The owner of used equipment often focuses on the amount they want to receive. The buyer, on the other hand, looks at future costs: how much to spend on new tires, or on a gearbox repair? If the equipment needs investment but the price is set as if it were a ready-to-run unit, interest fades quickly.

2. Weak photos and description. A listing should answer the basic questions before a buyer even calls. Quality photos of key components and full information about the condition, including service history, build trust in the offer. Recommendations on selling heavy equipment from Ritchie Bros specifically note that detailed photos and a clear description help the buyer decide faster.

3. Hiding weak spots. Of course, used truck equipment doesn't have to be perfect. But if problems that weren't mentioned in the listing turn up during an in-person inspection, trust drops. It's better to show the weak spots upfront and factor them into the price.

4. Outdated. One of the most common problems is an outdated offer. Older emission standards, such as Euro 2, Euro 3, or in some cases Euro 5, can sit on the Ukrainian market for a long time. If your equipment is no longer of interest to the domestic market, it's worth considering selling equipment to Africa. This option often turns out to be the most profitable on price.

5. Nobody sees the equipment. One listings website is unlikely to bring in a large pool of real buyers. It's worth looking for clients where there are many of them – Telegram channels, social media, and so on.

How to speed up the sale

Today a practical solution is to place your equipment on a commission lot. tirkomis takes on what an owner often can't or doesn't want to do themselves: viewings, communication with buyers, on-site advertising, and listing the equipment on social media, including on the tirkomis Telegram channel. This cuts down on random calls and unnecessary viewings. Another advantage of a commission lot is that the equipment is seen by an already-qualified audience: carriers, buyers of semi-trailers, tractor units, and trucks, as well as people looking for equipment for a specific job. For the owner this means less time spent waiting and more chances for a substantive conversation with a buyer.

However, you don't have to take the equipment off the road and put it on the lot. tirkomis also offers online sales services. All the owner needs to do is call the manager at 097-102-66-66. But before that, it's worth preparing photos, video, the vehicle registration certificate, a description of the condition, information about the vehicle, and checking the documents for the equipment. The more accurate the information provided, the easier it is for the manager to quickly understand the vehicle's strengths and show it to the right buyer.

Buyers can check out current listings in the tirkomis catalog.